[NEWS] LATEST ADELE ALBUM GOES PLATINUM IN 24 HOURS

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The queen of the British music industry has just shown critics why she is a force to be reckoned with (again).

After taking a three year hiatus following the mind blowing success of her previous album, ’21’, Adele has released her third studio album ’25’ which hit platinum in a staggering 24 hours. It registers as one of the biggest first opening day album sales totals in UK history – slightly behind the first 24 hours of Oasis’s Be Here Now in 1997 which sold 424,000 copies.

The album is yet to become available to stream on Spotify, however nothing has been confirmed whether it ever will be.

The singer said to CNN “My last record was a break-up record and if I had to label this one I would call it a make-up one,” she said. “I’m making up with myself. Making up for lost time. Making up with everything I ever did and never did.”

25’ is now available on iTunes.

Words by Izzy Minogue-Corps

[NEWS] ADELE SMASHES THE RECORD FOR MOST VIEWS WITH NEW SINGLE ‘HELLO’

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Adele continues to take the music industry by storm by breaking multiple records, within one week of the release of her comeback single, Hello.

Firstly, Adele reached #1 in 80+ countries within just a couple of hours, a record previously held by Taylor Swift with her song, We Are Never Ever Getting Back Together.

Then swiftly took another record from Taylor’s belt with the music video for Hello reaching 27 million views on YouTube, breaking the Vevo record for the most views on a music video within 24 hours of its release; the previous record being for Bad Blood, by Taylor.

Today, it was also revealed that Adele broke yet another Vevo record with Hello becoming Vevo certified – reaching 100 million views – in the fastest time. Adele reached this record in just 5 days of the video’s release. She’s also on course to reach another incredible landmark in terms of records by becoming the first artist to debut at #1 in the US with over 1m in single sales.

Adele’s new album, 25, is due for a worldwide release on the 20th November and is available for pre-order right now.

Words by Connor Spilsbury-Brown