BBC Amplify Review

Industry News, News, Uncategorized

Marking 10 years of BBC Introducing, Amplify became the first music convention of this size to take over the Excel, London with over 100 sessions and 250 guest speakers. It homed a variety of masterclasses, performances and Q&A’s making it valuable for all musicians and anyone willing to pursue a career in the music industry.

On Sunday 8th October current Music Journalist student Louise Tindall, ventured into London to attend the BBC Amplify event. Here’s what she got up to.

After a morning of learning skills on protecting your voice, creating a sound and how to run a campaign with a low budget, The Hunna kicked off the afternoon in The Journey Theatre with a panel hosted by Radio 1’s Phil Taggart. After expecting the hour not to be particularly useful, I was pleasantly surprised by their willingness to talk about the criticism they’ve received from their social media presence and how they’ve gone from nothing to selling out the O2 Academy, Brixton in just two years. They spoke in detail about their previous musical endeavours, how they believed that to have helped them and why growing up together has allowed them to connect with fans. Joined onstage by their manager, they spoke about being forced to delete all previous online accounts until they had over 500 songs written and were deemed ready. After opening up to audience questions, they continued to discuss whether they wish they’d done things differently and how other artists could go about having a similar impact.

Following on from this was the ‘I can’t get you out of my headline’ panel featuring the editor of NME, Gigwise and the founder of Popped Music. Here they focused on how, from a journalists’ perspective, was best to get your demos noticed and featured in their relevant publications. They talked heavily about the difference between being persistent and being annoying in relation to how many times you send them your work as well as highlighting the importance of targeting the right brand.

After more mingling and demo sharing the day came to a close with The Hunna performing a short, fifteen-minute set on The Amp stage, attracting a large crowd of artists ready to further their careers.

Words by Louise Tindall

Edited by George Kennedy


BBC Sound of 2017: longlist

Industry News

­BBC Sound of 2017 longlist has been released.

‘Sound of..’ is an annual poll taken by industry figures in hope to find the most promising new musical talent for the upcoming year. Compiled by a panel of 170 international DJs, music critics and writers that were asked to name their top three favourite new artists from any genre.

Previous winners include Adele and Sam Smith who have gone on to become global megastars with Adele obtaining a total of eight Brit awards and ten US Grammy awards and Sam Smith with three Brit awards and four Grammy Awards.

2017’s longlist includes: socially-conscious indie pop artist Declan McKenna, bluesy soul artist Rag N Bone Man, West London’s MC AJ Tracey, singer songwriter Tom Grennan and rock band The Amazons.

Celebrating Grime’s move into mainstream, due to Skepta winning this year’s Mercury prize, it’s no wonder why Urban acts such as newcomers Ray BLK and Nadia Rose dominate the longlist and are predicted for success.

International artist Maggie Rogers who made the annual list, became known after a stunned video of Pharrell Williams watching her perform went viral.

Sound of 2017 longlist:

  • AJ Tracey
  • Anderson .Paak
  • Cabbage
  • Dave
  • Declan McKenna
  • Jorja Smith
  • Maggie Rogers
  • Nadia Rose
  • Rag N Bone Man
  • Ray BLK
  • Raye
  • Stefflon Don
  • The Amazons
  • The Japanese House
  • Tom Grennan

Radio 1 DJ Mistajam said: “From the driving rock of The Amazons to Dave’s 18-year-old inner city street tales. The list shows the breadth and quality of what we can all expect next year.”

Head of Music, BBC Radio 1 and 1Xtra, Chris Brice said: “The BBC Music Sound Of panel, always the broadest and most objective list of new music tastemakers assembled each year – which now includes international voices too – has delivered yet another exciting and diverse list of new and emerging talent to look out for next year.”

The Sound of poll however has been criticised for creating a self fulfilling prophecy, Guardian critic Kitty Empire wrote: “Many of us are editors commissioning, and journalists writing, our own ones-to-watch forecasts. In order not to look like idiots, we tend to tip acts with records coming out rather than some lad with a tin whistle we found on MySpace”.

The top five acts will be announced by BBC Radio 1 DJ’s Huw Stephens and MistaJam live on Clara Amfo’s show from the 2nd of January. The winner of Sound of 2017 will be revealed on the 6th of January.

Words By Amy Codd