Bjork experiments with cryptocurrency on new release ‘Utopia’

Innovative, creative, eccentric, crazy – just a few of the words that have been used over the years to describe Bjork.  A rare talent whose artistry and flair is always seeking to go where no one has gone before. Bjork was one of the first artists to create her own app with the magnificent Biophillia. Well now Bjork is dipping her toes into the murky world of crypto currencies.  Fans will be able to buy her new album ‘Utopia’ directly from Bjork’s website and record label ‘ One little Indian’.

The quirky Icelandic artist has teamed up with British block chain start-up ‘Blockpool’ which has set up a crypto check out plug-in for both her own website and her record label website’s online store which will accept all standard forms of payment, but also include payment options for ‘Bitcoin’, ‘Audiocoin’, ‘Litecoin’ and ‘Dashcoin’ Cryptocurrencies.

Its not the first time an artist has made their music available with Cryptocurrencies, but Bjork is arguably the biggest artist to venture into the crypto underworld. Blockpool announces this as more than a mere marketing strategy:

“This really isn’t a marketing strategy with Björk. This is a decision to be a leader. In fact, it’s just the obvious thing to do for her. If I wasn’t involved in this project, I’d expect Björk to be a leader in this area, and for her team to be doing creative crypto.” Kevin Bacon  Blockpool

Bjork has never been one to shy away from using technology in her music (she’s an artist that has utilised VR more than any other) and it remains to be seen if this will be the start of a new trend within the music industry. It could have huge implications within the industry for both artists and fans potentially changing the way we buy music and support artist and can have the additional benefit of giving more control to the artist.

Bjork has always embraced emerging technologies within her artistry and she seems to revel in the opportunity to be a cultural innovator.

It remains to be seen if this is something that other artists will look to emulate in the future, or if there is even much take up amongst her core fan base, but I have a feeling that for Bjork, being first is the most important factor.

 

Words by,

Lyndon Amoah

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