Adele continues to take the music industry by storm by breaking multiple records, within one week of the release of her comeback single, Hello.

Firstly, Adele reached #1 in 80+ countries within just a couple of hours, a record previously held by Taylor Swift with her song, We Are Never Ever Getting Back Together.

Then swiftly took another record from Taylor’s belt with the music video for Hello reaching 27 million views on YouTube, breaking the Vevo record for the most views on a music video within 24 hours of its release; the previous record being for Bad Blood, by Taylor.

Today, it was also revealed that Adele broke yet another Vevo record with Hello becoming Vevo certified – reaching 100 million views – in the fastest time. Adele reached this record in just 5 days of the video’s release. She’s also on course to reach another incredible landmark in terms of records by becoming the first artist to debut at #1 in the US with over 1m in single sales.

Adele’s new album, 25, is due for a worldwide release on the 20th November and is available for pre-order right now.

Words by Connor Spilsbury-Brown

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